This brand began with a question a parent couldn't answer: what is actually inside this toy? Everything that followed was an attempt to make that question unnecessary.
Walk into any Indian baby store. Read the labels. You will find "non-toxic" on products that have never been third-party tested. You will find "safe" without a certification number. You will find materials lists that end in the word "plastic" without specifying which polymer, which plasticiser, which colourant.
We built LYKKEH because we refused to accept this as the standard. Not because we wanted to make money from anxious parents — but because the information asymmetry between what manufacturers know and what parents know is genuinely dangerous.
LYKKEH is an attempt to close that gap. Every material we use is documented. Every claim is tested. Every test is available on request. That is the entire premise.
LYKKEH began the way most important things do — with someone refusing to accept an unsatisfying answer. A parent, a toy, and a question about what it was actually made of. No answer came. So we built the answer.
What followed was two years of material research, third-party certification, manufacturing relationships built from scratch, and a deliberate refusal to launch until every claim on every label could be independently verified.
We are headquartered in India. We manufacture in India. We intend to stay in India — not because it is the path of least resistance, but because we believe the next generation of genuinely premium infant brands will be built here, and we want to be one of them.
Every design decision, material choice, and timeline question resolves to this. Speed, cost, and aesthetics are downstream variables.
We design for BIS IS 9873 from the first sketch — not at production approval. If a design can't meet the standard, the design changes.
The reason we use biodegradable polymers is that they reduce the toxin load in manufacturing. The environmental benefit is real but secondary to child safety.
Any parent who emails us asking for a test report will receive it. No exceptions. If we cannot provide it, we do not make the claim.
Scaled ventures across fintech and spend automation with global partners including TransUnion, EY, and PwC. Full-time from day one — leads commercial strategy, investor relations, and brand direction.
Listed-company governance and fundraising expertise. Deep capital markets credibility brought to a pre-revenue build. Leads financial planning, compliance, and sustainable manufacturing economics.
Scaled consumer technology platforms to 1.5M+ users across India and the US. Product thinker, execution-first operator, cross-functional leader. Leads operations, go-to-market, and growth at LYKKEH.
15+ years at Bajaj Electricals and PwC. Deep expertise in corporate finance, automation, and governance for scaled manufacturing businesses.
Recognised 40-under-40 finance leader guiding investor engagement and scaling strategies for high-growth consumer ventures.
Two decades of expertise in culture, leadership, and organisational design for consumer brands operating at scale.
Climate innovation and public policy advisor with deep experience in sustainability strategy. Guides institutional partnerships and long-term policy alignment.
Five toys. One standard. Launching in India 2026.